Allegrini increases Minardi support
Sun 21-03 2004
Wilux Minardi Cosworth is pleased to announce that one of its most loyal sponsors, Allegrini, has not only re-signed as a commercial partner to the Faenza team for a sixth season, but also increased its financial support. As a result, the logo of the Bergamo-headquartered company, one of Europe’s leading manufacturers of professional detergents and car-care products, will be displayed prominently on the upper surface of the nose of this year’s Minardi PS04B.
“We are delighted that Allegrini has chosen to renew its association with us for the 2004 season,” comments Team Principal, Paul Stoddart. “On the one hand, it is a tribute to the company’s loyalty to Minardi, but on the other, it demonstrates that the team is able to deliver a package that consistently meets Allegrini’s specific marketing and promotional requirements. We are proud to carry Allegrini’s colours for a sixth successive season and look forward to another productive year working with this valued commercial partner.”
Dr. Maurizio Allegrini, CEO of Allegrini S.p.A., comments, “It’s a great pleasure for us to be back on track again at the side of the Minardi team in its 2004 Formula One challenge. Being one of the team’s official sponsors, we are proud to renew our excellent and solid alliance with the Faenza squad this year. Through our increased involvement in Formula One, we wish to demonstrate that our company shares the same passion for the thrills and struggles of the F1 World Championship as Minardi.”
Allegrini was established in 1945, and today its products are established quality benchmarks in the detergents and hygiene chemicals sector. Its philosophy of serving solely the professional market has allowed it to develop a complete range of products and services for the automotive sector, as well as for other specialist areas, including industry, hotels, health, catering, food supply and “zootechnics”.
Since the early 1960s, the company has pursued a policy centered on respect for the environment by investing in producing and commercializing natural products and containers that have a low environmental impact.
Following the completion of an ecological research project to reduce the packaging used in chemical products, Allegrini received an important award in 2001, from Legambiente, an Italian environmental association. The next goal towards which the company is busily working is ISO 14000 certification, which has an important global ecological perspective: “chemicals for the environment” is, and will always remain, the Allegrini philosophy.
Categorieën: Cosworth
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